Gustavo de Lacerda
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2016
Fuze Senses

Launching campaign of premium tea with see-through bag.

Art Direction: Viviane Araujo and Fernando Palandi. Copywriter: Alexandre Esposito. Creative direction: Gustavo de Lacerda and Nacho Mendiola. Photograph: Pedro Dimitrow. ECD: Humberto Fernandez. CCO: Ricardo John. Work done at JWT.

Tagline: Taste at first sight.