Gustavo de Lacerda

selected projects
other works

I am a multidisciplinary designer/art director working
in advertising and developing innovative projects across every media: film, print, digital, physical installations and products.

Currently I'm Associate Creative Director at Publicis Milan for Heineken.

Before moving to Europe I was at JWT Sao Paulo as Creative Director for Coca-Cola.

My work has been recognized and awarded in all the main creative festivals of the word: Cannes, D&AD, One Show, Clio, LIA and Tomorrow Award.

In over 15 years of career the diversity of my training and professional experience pushed
me to work for very different categories of clients and projects. I work in any media
and every project challenges
me to do something in a way
that I have never done before. That's what drives me to innovate and to never accommodate.

Linkedin profile.


Cannes Lions 1 Gold, 4 Silver, 8 Bronzes, 20 Shortlists.
Tomorrow Award 1 winner, 1 shortlist.
D&AD 2 wood pencils, 1 nomination, 4 in book.
One Show 3 Silver, 4 Bronze, 8 Merit.
CLIO 1 Gol, 1 Silver, 3 Bronze, 1 Shortlist.
London International Awards 1 Silver, 3 Bronze.
Effie 2 Golds, 2 Silver, 1 Bronze
FIAP 2 gold, 3 silver, 2 bronze.
El Ojo 2 Grand Prix, 16 Gold, 6 Silver, 5 Bronzes, 2 Shortlists.
Wave 2 Grand Prix, 12 Golds, 6 Silver, 3 Bronzes, 6 Shortlists
The Big Won 10th Most Awarded Campaign Across All Categories 2016, The Most Awarded Campaign in Brazil 2016 FWA 2 site of the day.


Taschen, Die Gestalten Verlag (Germany), Rotovision (UK)
and BIS Publishers (The Netherlands)


Heineken, Coca-Cola, Nestlé, Red Bull, Bayer, Visa, Ambev, Sprite,
Unilever, MTV.