Gustavo de Lacerda
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Red Bull BC ONE 2012
Global campaign for worldwide breakdance competition taking place in 3 phases. Copywriter: Catarina Menchik and Gustavo de Lacerda. Art Direction: Gustavo de Lacerda. Production company: Vetor Zero/Lobo. Soundtrack: A9. Creative direction: Thomas Gessner and Guga Ketzer. Work done at Loducca.