Gustavo de Lacerda

selected projects
other works

Coca-Cola Vai No Gás
Integrated campaign. Art Direction: Vinicius Pegoraro. Copywriter: João Gandara, Thomás Lugrís. Creative direction: Gustavo de Lacerda. Production company: Nomad's. CCO: Ricardo John. Work done at JWT.

The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.