Gustavo de Lacerda

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2018
Coca-Cola FanFeat
Integrated campaign. Art Direction: Fernanda Sousa. Copywriter: Julia Velo. Creative direction: Gustavo de Lacerda, Ana Cavalcanti and Nacho Mendiola. Photograph: Bob Wolfenson. Production company: O2 FIlmes. ECD: Humberto Fernandez. CCO: Ricardo John e Rodrigo Grau. Work done at JWT.

. Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
. Cannes Lions Festival | Shortlist in Glass
. Cannes Lions Festival | Shortlist in Social & Influencer
. Smarties Global | Silver in Promotion
. Smarties Global | Bronze in Brand Awareness
. Smarties Latam | Gold in Promotion
. Smarties Latam | Gold in Cross Media
. Smarties Latam | Shortlist in Brand Awareness
. Smarties Latam | Shortlist in Lead Generation / Direct Response / Conversions
. Effie Awards Latin America | Bronze in Marketing Jovem
. Effie Awards Brazil | Gold in Special Promotion
. Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
. Effie Awards Brazil | Shortlist in Special Branded Content
. Lia Awards | Finalist in Social Influencers, Celebrity/Brand Partnership
. Media Latam | Shortlist in Best Integrated Campaigns
. El Ojo | Silver in Efficiency Food & Beverage
. El Ojo | Shortlist in Content / Co-creation and User Generated Content
. Wave Festival | Gold in Direct Digital & Social
. Wave Festival | Gold in Social Influencer & Content Marketing
. Wave Festival | Silver in Social Influencer & Content Marketing
. Wave Festival | Silver in PR Techniques
. Wave Festival | Bronze in PR Excellence in PR
. CCSP | Bronze in Integrated Cases
. CCSP | Silver in Public Relations
. CCSP | Directory in Promotional Action, Direct Marketing
. Festival ABP | Silver in Promotion