Integrated campaign. Art Direction: Ricardo Barros and Gustavo de Lacerda. Copywriter: Breno Dias and Nacho Mendiola. Creative direction: Gustavo de Lacerda and Nacho Mendiola. Illustration: Estúdio Pum. ECD: Humberto Fernandez. CCO: Ricardo John e Rodrigo Grau. Work done at JWT. Cannes Lions - Shortlist (Health) Clio Awards - Gold (Health/Out of Home) Silver (Health/Design) Bronze (Outdoor) One Show - Bronze (Indoor & Outdoor Ambient Media) London International Awards - Bronze (Health) El Ojo de de Iberoamérica Silver (Outdoor) Wave Festival Bronze (Media) Bronze(Outdoor) Festival of Media - Gold (Creative use of Media) |