| Gustavo de Lacerda |
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2020 Devassa - Criatividade Tropical |
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We created for Devassa, a Brazilian beer brand part of Heineken company, a platform to celebrate contemporary artistic expressions called Criatividade Tropical. Every brand asset became a space to present new and upcoming artsist from Brazil's northeast, where Devassa has its biggest market. Instead of traditional advertising we produced videoclips, documentaries and live shows. Creative direction: Gustavo de Lacerda. Production companies: Stink (Douglas Bernardt), Polvo (Gabriel Pinheiro) and Noize. CCSP | Bronze Star in Entertainment |
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