| Gustavo de Lacerda |
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2019 Coca-Cola Vai No Gás |
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Integrated campaign. Art Direction: Vinicius Pegoraro. Copywriter: João Gandara, Thomás Lugrís. Creative direction: Gustavo de Lacerda. Production company: Nomad's. CCO: Ricardo John. Work done at JWT. The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot. |
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