| Gustavo de Lacerda |
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2019 Coca-Cola x Avengers |
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Integrated campaign. Art Direction: Mica Moran, Vinicius Pegoraro. Copywriter: Rafael Miessi, Joćo Gandara. Creative direction: Gustavo de Lacerda, Renata Lećo. Production company: Landia. CCO: Ricardo John. Work done at JWT. Global film. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history. |
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